Mickey Marketing: Mania or Magic?

"Hidden Mickey's" Throughout our Room

We just left from a couple days at the "Happiest Place on Earth," Disneyland. We stayed in a newly renovated room in the Disneyland Hotel. It was very nice, and we were quite happy. It didn't take long for us to discover the "hidden" Mickey's throughout the room. There were the obvious finds: the soaps, the carpet, the bedding... then the details, the lamp shades, the lamp pedestal, the etched glass tiles, the bath spiggot!

It made me start to think about logo design and of course usage. Was this a little overboard, or is this marketing brilliance from the folks at Disney? Of course, I then started thinking about my own logo... would it survive the Mickey test? Could I make my logo work well as carpet, curtains, and sink faucet handles? At this point, I think I'll hold off on those extra elements... but maybe someday.